BOULDER, Colo. (BRAIN) — Outside Interactive, the guardian firm of Bicycle Retailer & Industry News, has minimize its workforce by about 15%, eradicated two of its bike-related titles and decreased or eradicated a number of print magazines whereas persevering with the titles on-line.
BRAIN’s editorial staff was not affected by the layoffs and BRAIN will proceed to publish 12 print points a yr and keep this web site, its e-newsletters and different media merchandise.
Outside CEO Robin Thurston stated the layoffs had been made throughout all divisions and in any respect ranges from entry-level to executives as a part of a shift away from print toward digital. The firm is eliminating 80% of its print enterprise.
“The aim is de facto to create extra immersive, high-quality storytelling,” Thurston stated. “We’ll nonetheless have some print. But on a move-forward foundation, we’re actually attempting to maneuver into extra high-quality video.”
Outside is continuous to construct its mannequin of a media firm supported by promoting in addition to membership. In addition to its media titles, Outside operates an occasion enterprise, a merchandise enterprise, an occasion images service and occasion registration companies, all of that are rolled into its Outside+ membership program.
In the bike world, Outside has ended publication of Peloton and Beta, a mountain bike title launched final yr. Outside acquired Peloton final yr.
Some of the editorial staff at CyclingTips and VeloNews additionally had been terminated.
Several titles owned by Outside will change into online-only or will publish only one or two print editions a yr. They embody Backpacker, Trail Runner, Women’s Fitness, Climbing and Triathlete.
Oxygen, a health journal, will likely be ended on-line and in print. The print titles will likely be phased out, with some stopping publication instantly and others transitioning over the subsequent few months.
Outside is providing all the staff who had been let go 6 to 16 weeks of severance pay, COBRA and outplacement companies
Outside journal will proceed to publish its print journal on its present schedule.
https://www.bicycleretailer.com/industry-news/2022/05/23/outside-shifts-toward-digital-and-online-makes-staff-cuts-and-shuts-beta