Idea
Introduction
At Field Doctor we imagine within the energy of meals as medication to assist enhance individuals’s lives.
Science-led, dietitian-designed and chef-made, our award-winning prepared meals are condition-targeted and help a spread of well being targets and dietary selections.
There are hundreds of thousands of individuals within the UK who’ve situations the place meals can have a optimistic well being influence together with IBS, Type 2 diabetes, psychological well being, ladies’s well being, wholesome ageing and coronary heart illness.
We ship direct to our clients and so they merely warmth and eat for 100% easy well being!
Substantial accomplishments so far
Innovative: Launched the UK’s first licensed low FODMAP prepared meals for individuals who have IBS, a situation that impacts 1 in 10 individuals within the UK and in 2022 we intend to launch our subsequent vary for individuals with Type 2 Diabetes.
Sales: £1M gross sales in 15 months since nationwide launch*.
2022 Fast Start: +275% Q1 gross sales progress YOY*.
Award-winning: 4 Great Taste, Innovative Food Product of the Year, Women’s Health & Women’s Fitness and Taste of the West Gold.
Excellent buyer response: rising neighborhood; 30k e mail database, 10k on social and rated Excellent on Trustpilot.
Lots of Press + PR: we have featured in quite a few well being and wellness magazines, on BBC TV, in podcasts and on radio and met HRH Princess Anne!
Amazing Partners: we have labored collaboratively to drive consciousness and acquisition with Health Tech Partners like Thriva, main dietitians together with The Gut Health Clinic, aligned manufacturers like Symprove, influencers like Amy Williams MBE and Charities: The IBS Network and Guts UK.
*based mostly on unaudited administration accounts
Monetisation technique
Our confirmed enterprise mannequin is constructed on the precept that meals as medication can actually influence individuals’s well being. Our clients purchase extra continuously as they see and really feel the advantages and it helps their situation. Our loyalty charges are market main.
Main income stream: direct to client by way of our web site, one-off and subscription
Secondary income streams: Wellness at Work platforms + Consumer Wellness Platforms, Affiliates, Gift playing cards, Specialist wholesale
On plan: digital session, well being tech integrations
Use of proceeds
1. Launch new vary – for diabetes, decrease calorie, low sugar, excessive protein vary
2. Boosting productiveness by bettering efficiencies and driving down prices
3. Drive progress by extending our advertising actions to achieve extra individuals and enhance their expertise
4. Invest in tech together with our subscription service and digital session service
5. Expand our staff in science, advertising and within the kitchen
Key Information
The firm has the next excellent loans:
1. £160,000 Sales Ledger Loan from Shopify at an rate of interest of 12% every year, which was acquired in Nov-21. The mortgage reimbursement continues as a % of gross sales till the quantity is repaid.
2. £66,746 Sales Ledger Loan from Clear Co at an rate of interest of 12% every year, which was acquired in Mar-21. The mortgage reimbursement continues as a % of gross sales till the quantity is repaid.
3. £15,900 Directors Loan from Richard Archer at an rate of interest of 9% every year, which was acquired in Feb-22. The mortgage doesn’t have a reimbursement schedule.
4. £15,900 Directors Loan from Peter Cornforth at an rate of interest of 9% every year, which was acquired in Mar-22. The mortgage doesn’t have a reimbursement schedule
5. £26,500 Short Term Loan at an rate of interest of 9% every year, which was acquired in Apr-22.
6. £15,900 Short Term Loan at an rate of interest of 9% every year, which was acquired in May-22.
7. £25,000 in unpaid salaries, that are excellent since Nov-21. The mortgage doesn’t have a reimbursement schedule nor does it accrue curiosity.
The funds raised from this funding spherical won’t be used to repay these loans.
https://www.seedrs.com/field-doctor