Meet the Croatian in Brazil building a booming fitness business

by croatiaweek

August 27, 2022


Marijana Marjanović (Private album)

After having a profession in finance in Germany, Croatian-born Marijana Marjanovic stop her job when she turned 30 and determined to backpack round the world on her personal. 

Almost six years later and Marijana is ready to open her eighth electrical muscle stimulation (EMS) studio in Sao Paulo, Brazil. 
“I wished to do one thing completely different, so I went round the world searching for a new problem. Brazil was my final cease on my 6-month journey and I noticed a huge alternative in the magnificence and fitness business in Brazil,” Marijana tells us.
In 2017 she opened her first studio underneath her model ebody Brasil in Sao Paulo.
(Private album)

“I used to be by no means actually into gyms and figuring out, however fell in love with the EMS idea which I already knew type Germany. Bodystreet. A 20-minute excessive intense exercise with EMS,” she explains, earlier than including.
“Brazil is the second greatest fitness market in the world, after the USA. That is one motive why I made a decision to take a position in Brazil. But much less then 10% of the grownup inhabitants is continuously figuring out. With ebody we deal with these individuals who don’t like conventional gyms and don’t have a lot time. Especially in a metropolis like Sao Paulo, a monetary metropolis of South America, which has big visitors jams, individuals are all the time busy and dealing a lot, so that they actually fall in love with ebody, which is 20 minutes 2x per week they usually can get a more healthy fitter life with out spending hours lifting weight in gyms.”

Business has been booming and Marijana has opened 7 extra studios, with the eighth studio set to open subsequent month. 
“After COVID much more individuals are searching for a more healthy way of life together with a fast 20-minute exercise in their routine,” she says. 
Born in Zadar, Marijana moved along with her household to reside in Ulm, Germany when she was 5 years previous. She has now been in Brazil for over 5 years and says she enjoys the variety of tradition and folks there. 
“I additionally like the seashores and waves. For the first two years I used to be right here I’d go to the seashore and surf each weekend. Then my firm began to develop and I bought into work a lot and the routine of being busy so I’ve been much less,” she provides.
(Private album)

Like virtually in all places round the globe, Brazil has a variety of Croatians dwelling there.
“Sao Paulo has a huge Croatian neighborhood, with most third technology who don’t communicate Croatian. I made a excellent Croatian buddy in Brazil, Egon. He is from Rijeka and was taking part in waterpolo in a membership in Sao Paulo. We have buddies in widespread in Rijeka they usually informed him that there’s one other Croatian in Sao Paulo so we caught up and have become excellent buddies. He is now the godfather to my son (Luka) and we’re planing to carry ebody to Croatia and open in Rijeka,” Marijana reveals. 
Marijana has been again in Croatia in Zadar for the previous 4 months after giving delivery to her daughter Mila right here lately. 
(Private album)
“It is hards to match Zadar and Sao Paulo, it’s so completely different. I miss “idemo na kavu”, Brazilians don’t have this tradition to meet up with buddies for a espresso, hang around in a espresso for hours and chat. Here it’s “lets seize a beer”, and that i don’t drink beer haha. What I additionally miss is the liberty you can stroll round and really feel protected. Brazil has a huge crime and safety drawback. You bought a gun pointed at you and robbed simply whereas strolling round in the metropolis. I reside in a excellent neighbourhood however even right here I don’t use my cellphone on the avenue or put on a purse or jewelry,” she says. 
(Private album)

Marijana is heading again to Brazil subsequent month and says being a mom, giving delivery and working a business on one other continent for the previous few months has been difficult. 
“The enlargement plan is to develop ebody as a franchise idea, the first franchise studio is already working efficiently. In 2023 we’re planning to launch ebody in Croatia. My non-public life plan is to reside between Brazil and Croatia,” Marijana concluded. 
(Private album)
Marijana was a visitor lately on a Brazilian TV present selling ladies in business. You can watch the interview under.  

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