Brownsville couple turns fitness passion into athletic brand

HARLINGEN, Texas (ValleyCentral) — A federal officer with a passion for understanding made a enterprise out of fitness tools and clothes she needed to put on to the fitness center.

Yajaida Garcia is a Brownsville native and the artistic thoughts behind Y Fitness, a brand she inbuilt 2019 with the assistance of her husband.

Mando Ortiz, additionally a Brownsville native, works for Chase Bank and handles all the funds for Y Fitness.

Garcia stated she was impressed to start out the enterprise throughout a time when well being tradition and understanding for ladies started to take off on social media. Garcia stated she all the time knew she needed to start out her personal enterprise and capitalized on the momentum of the fitness practice on Instagram to satisfy her dream.

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The duo separates the duties of proudly owning a enterprise primarily based on their work schedules. Garcia works the midnight shift and regardless of her grueling schedule, she is devoted to her craft and stated she usually sacrifices sleep to drive to pop-ups and showcase their brand. Garcia can also be in command of reaching out to producers and designing the merchandise and clothes in a manner that she is happy with.

Ortiz, who works a extra conventional 9 to five, stated he makes use of his time without work to handle the enterprise funds, pack orders and talk with clients on-line. The enterprise is run fully on-line.

Y Fitness relies out of the couple’s condo in Laredo, the place they moved to 4 years in the past when Garcia first obtained the federal place.

The Brownsville natives each come from athletic backgrounds within the Rio Grande Valley with Garcia taking part in volleyball and soccer rising up at IDEA Frontier and Ortiz taking part in soccer and basketball at Pace High School.

Garcia and Ortiz even competed in bodybuilding competitions in 2016 and 2019.

The couple stated enterprise started to growth through the pandemic when folks began using their at-home gyms to work out. Their first product was a resistance band which grew in reputation shortly given the necessity for at-home tools on the peak of the COVID-19 pandemic.

Garcia stated it makes her proud to see how far the enterprise has come since 2019. Since then, Y Fitness has launched activewear together with leggings, shorts and tops. While she stated it’s enjoyable to department out to clothes, Garcia admits it has been a studying expertise.

She stated the primary time she created a pair of leggings, she knew that they could possibly be higher. She stated the method to excellent the model and match for a wide range of sizes took a number of months however that she was proud to see how far the product got here.

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Garcia stated she tries on all of her attire herself and works out in them earlier than approving a design to make sure that her brand’s garments are wearable and sensible for ladies.

The couple stated they discover it rewarding when their clients tag them in posts on-line and present that they’re having fun with the merchandise.

“The reward for us shouldn’t be earning money, however making folks really feel higher after they put on our merchandise,” Ortiz stated.

Y Fitness has a big clientele base within the Rio Grande Valley and says they really feel the love from the locals. Outside of the assist the brand receives from the RGV, it additionally has a clientele base in San Antonio, Laredo, California, Arizona, and many others.

“We need everybody to be sporting Y Fitness,” Ortiz stated.

While the purpose for Garcia and Ortiz is to department out and attain a bigger viewers, the 2 stated they sit up for returning to their roots within the Rio Grande Valley and have one thing large within the works for after they do.

https://www.valleycentral.com/community-made-in-the-rgv/brownsville-couple-turns-fitness-passion-into-athletic-brand/

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