Younger generations are exercising greater than their dad and mom do, and energy coaching is the exercise of alternative. Taking discover, gyms and studios are tailoring their choices for the current and future.
We caught up with Lou DeFrancisco, president of Body Fit Training (BFT), a franchise energy coaching studio operated by Xponential Fitness. Lou discusses BFT’s rising foothold in North America via its scientific, personalised strategy to group health.
Can you introduce your self and BFT?
Lou DeFrancisco: BFT is a boutique health model providing 50-minute group energy coaching lessons led by extremely accredited coaches in an interesting neighborhood atmosphere. We have greater than 200 studios open worldwide and are well-liked in Australia, New Zealand, Singapore, and the UK. We’ve signed greater than 500 licenses globally and at the moment are centered on increasing our presence within the US and Canada.
Personally, I’m thrilled to deliver my expertise to an organization like BFT. After graduating with a physics diploma from Fairfield University, I landed my first job in IT Consulting in Boston, MA, the place I discovered a ardour for small enterprise operations.
Then, years later, I left that business for well being and health, managing a boutique well being membership in Wellesley, MA for 5 years. I did this till I used to be offered with a possibility on the planet of franchising via a ladies’s health coaching model.
There, I spent 9 years serving to the franchise develop to over 100 places nationwide earlier than becoming a member of Xponential Fitness, appearing as president of StretchLab for 4 years, the place I helped scale the assisted stretching franchise idea to over 200 studios.
With all of this behind me, I’m absolutely dedicated to BFT in a time of large progress for the idea.
What units BFT other than different studio ideas?
LD: We are tapping into the recognition of practical and energy coaching in a really individualized setting by combining components of private coaching with group train instruction.
We are additionally in a position to ship outcomes at each health stage, with progressive programming that’s periodized over eight to 10 weeks. This permits our members to get well correctly whereas nonetheless with the ability to attend lessons a mean of 4 to 5 occasions per week.
Additionally, BFT lessons incorporate scientifically confirmed coaching strategies (aimed toward decreasing fats and creating lean muscle mass) in addition to state-of-the-art, proprietary coronary heart charge monitoring expertise. This mixture of cardio and resistance applications—unfold throughout 13 exercises—helps members practice totally different vitality methods and muscle teams each week whereas diversifying motion patterns.
Unique to BFT, each class is led by a number of, extremely accredited coaches, who assist our members obtain their well being targets in a secure and inclusive atmosphere.
What was XPOF’s motivation for purchasing BFT?
LD: As Xponential Fitness’s tenth model, BFT is our first easy energy coaching idea that doesn’t require any extra clarification. And since energy coaching is already many individuals’s most well-liked methodology of figuring out, BFT simply acts to reinforce that mannequin.
Plus, with BFT’s success within the Asia-Pacific area, we felt it might be a robust addition to the boutique health scene within the US. Already, BFT has proved to be the lacking piece for Xponential.
What’s your plan for increasing within the US and past?
LD: We are presently centered on our North American enlargement via franchising. Currently, BFT has two open places within the US — Fort Lauderdale, Florida, and Santa Monica, California. Plus, we not too long ago opened our first Canadian location in Toronto.
Beyond these energetic websites, we now have agreements in place to deliver studios to Atlanta, Austin, Dallas, Denver, Houston, Las Vegas, Los Angeles, Orange County, Phoenix, San Antonio, San Diego, San Jose, and Tampa.
How did the pandemic influence BFT?
LD: Given that Xponential acquired BFT in late 2021, we are able to’t converse to the influence the model felt throughout the top of the pandemic.
However, because the world has began to reemerge, entrepreneurs and customers are as soon as once more putting an emphasis on health. We imagine this has helped BFT thrive within the preliminary levels of franchising.
With extra competitors from digital platforms, how do studios preserve members engaged?
LD: BFT studios have robust communities that preserve folks coming again for personalised programming and periodized exercises developed by our gifted schooling workforce. In explicit, exercisers search out the exact monitoring and particular person teaching they will’t get anyplace else. Of observe, we use Evolt 360 physique composition scanners in every studio to assist members monitor fats loss and lean muscle achieve.
An enormous energy, we’re in a position to tailor every class to the member, even in a communal atmosphere. After every session, members are rewarded with a gold, silver, or bronze rating based mostly on their PxI rating (efficiency x depth) calculated via their coronary heart charge displays. We discover this provides everybody a way of satisfaction and accomplishment after their exercise and retains them coming again to BFT time and again.
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