New PIF Firm Target’s Women’s Fitness & Well-Being

Saudi Arabia’s Public Investment Fund (PIF) has established Kayanee Company, a unique lifestyle-integrated concept designed to inspire and enhance women’s well-being in Saudi Arabia.

Kayanee will focus on women’s health and
lifestyle of future generations through six offerings, including fitness,
apparel, personal care & treatments, nutrition & diagnostics, healthy
eating and learning.

Chaired by HRH Princess Reema Bint Bandar,
Kayanee will adopt a female-focused approach to all its services, prioritising
mental, physical and social health. In line with the Vision 2030 ambition to
create a vibrant society, the company aims to reach over one million consumers.

The establishment of Kayanee is part of PIF’s
strategy to unlock the capabilities of promising sectors, localise technology,
enable the private sector, drive the diversification of the local economy, and
contribute to enhancing the quality of life, in line with the kingdom’s Vision
2030, said a statement.

In an effort to ensure mass participation, a
world-class digital platform will become the main gateway for Kayanee’s customers,
providing seamless connection between in-person and online services.  The
company will act as a catalyst for the rapid growth of health, well-being and
fitness in Saudi Arabia, supporting the development of the industry through
collaboration with the private sector and across the value chain, it said.

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